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Immigration Practice News, Winter 2014 (Vol. 5, No. 2)

AILA's Practice Management Committee and the Practice & Professionalism Center bring you the latest issue of Immigration Practice News (IPN) on our digital reading platform! As always, you can peruse the latest edition on your home computer, smart phone, or tablet! Use the top navigation bar to flip pages, print, search for keywords, share with colleagues, and much more!

In This Issue:

Market Your Practice by Following the Headlines
By Jonelle Ocloo
The topic of immigration is regular front page news in any newspaper, or covered at least every week on the radio/television news. Whether or not immigration reform passes, immigration is a hot topic throughout the US. This article discusses techniques to market your practice by following the current buzz about immigration.

6 Keys for the Effective Use of Social Media
By Nathan R. Bogart
Harnessing social media to market legal services can be a tremendous benefit, not only in terms of reaching clients, but also in cost efficiency. Even better, social media and related technology allow a high degree of creativity and connection with prospective clients, something traditional forms of advertising fail to achieve. While there may not be a one-size-fits-all approach, there are some basic rules that can help you create an enjoyable, safe and effective social media experience.

Developing a New Aspect of Your Immigration Practice
By Ginger McGuire
It's not uncommon to feel the need to open new opportunities in other areas of immigration law. How easy or difficult is it to switch gears and add to your niche? This article identifies a few tips to get you started.

Data Privacy Tips for Small and Medium-Sized Practices
By Becki Young
Online privacy has emerged as an important compliance issue for companies that collect and use "personal data" about employees and customers. This article identifies steps that small and medium sized law firms should take to address data privacy concerns in their practice.

Tips for Providing a Great Client Service
By Kristina Rost
The topic of providing great client service has been, perhaps, one of the most vibrant topics in the field of practice management. There are many outstanding practitioners and practices, and the theories behind the great practices are as numerous as there are human personalities. This article summarizes some of the most widely identified tips for providing great client service.

Cite as AILA Doc. No. 14011549.