AILA Marketplace Study Live Online Course

AILA Marketplace Study Live Online Course (Recordings)

Marketplace Study Live Online Course (Recordings)
Release Date: 01/10/2023
Format Modules CLE Eligible
Online Course 3 Sessions Yes

AILA conducts a triannual survey of the economics of immigration law practice, and then publishes the findings in a study. The AILA 2022 Marketplace Study is the fourth such study, providing unique insights into the current practice of immigration law not available anywhere else. 

This online course is your key to unlocking the potential in your practice and career.  Join us as we dig deep into the data of this year’s study. Together we highlight and discuss invaluable insights and context, compare the findings of the AILA Marketplace study with other documented legal trends, and synthesize the data into practical application tools for your firm.

During the course's three one-hour sessions, followed by 30 minutes of Q&A, we cover the following law practice management issues: finance, marketing, and management. The course leaders help participants work through ideas such as: 

  • Cross-referencing additional local and legal financial data to determine competitive salaries for your staff, associates, and self 
  • Understanding financial trends in setting fees, overhead, and income to help you defy gender and bias gaps and protect your firm 
  • Making data-driven decisions about work environment, technology, and law firm culture that will bring dividends and better client service 
  • Making better strategic decisions on market placement, career growth, and overall satisfaction in the legal profession

Course Includes:

  • Three one-hour webinars, followed by 30 minutes of Q&A (recordings)
  • AILA University Course Discussion Board — An active forum for discussion with course participants. Course instructors will post daily reflections, answering your questions and weaving together research gleaned from the AILA
  • Marketplace Study with practical applications
  • Read full course outline here

Course Sessions:

Finance: Setting Benchmarks and Improving Performance

  • Key Performance Indicators (KPI) to Supercharge Your Firm
  • The KPIs every law firm needs to review and when to review them
  • Common KPIs
  • Less Common KPIs
  • How to use the study to set benchmarks and measure performance in your firm

Marketing: Investing Time and Money in the Best Places

  • The marketing impact of social media
  • Components of your marketing plan — it’s based on your demographic, practice area, market, passions, clients, etc.
  • The things you can’t forget in marketing plans
  • Making marketing improvements
  • Homework: Do a marketing plan exercise

Management: Creating Your Best Team

  • Competitive compensation and benefits to hire and retain the best staff
  • Finding joy and satisfaction in your work
  • Creating the best office environment—hiring the right person for the right position
  • Writing attractive, accurate job descriptions
  • Technology choices that relate to management

Registration Disclaimer:

Participation in this AILA online course is solely restricted to AILA members, government, and nonmember attorneys. Non-attorney attendance is limited to employees of AILA members in good standing, HR professionals who have an AILA member reference, employees of accredited educational institutions providing support to international student and scholar services at their employing institutions, and accredited representatives under 8 CFR §292.2. AILA does not permit course participation by persons who provide representation without authorization in violation of 8 CFR §292.1, such as for-profit "immigration consultants" and "notarios."

This product contains online content available through our online learning platform,, for one year from the date of purchase. Refund Policy: All online content purchases are final. They are not eligible for return/refund.

AILA has filed for CLE credits in appropriate jurisdictions. Eligible participants can receive up to 5.4 total credits in 50-minute jurisdictions and up to 4.5 total credits in 60-minute jurisdictions. To receive CLE credit, attorneys must record their attendance using the CLE code provided at the end of the session via webCLE

The OnDemand Recording format does not qualify for CLE in the following jurisdictions: VA

Reid Trautz serves as Director of the American Immigration Lawyers Association’s Practice & Professionalism Center where he provides management advisory services to members around the world including technology and innovation planning services. In 2012, he served as the chair of ABA TECHSHOW, and is currently co-chair of the ABA Law Practice Division Futures Initiative and co-authors the Future Proofing column for Law Practice magazine. In 2012 he was honored in the sophomore class of the Fastcase 50, recognizing innovators in legal technology. Reid is also an elected Fellow of the College of Law Practice Management.

Charity Anastasio is practice and ethics counsel for the American Immigration Lawyers Association’s Practice & Professionalism Center. Charity had a law firm in Washington state for five years before she found her passion in helping lawyers better manage their firms and careers. She brings transformative energy and inspiration to AILA members on ethics and practice management issues by using one-on-one consultations, publications, presentations, and collaboration with AILA’s Ethics Committee, Lawyer Well-Being Committee, Tech and Innovation Committee, and Practice Management Interest Group. Charity is in leadership in the ABA Law Practice Division. She was named an ABA 2020 Women in Legal Tech Honoree and is a frequent speaker at the ABA TECHSHOW. Find her on Twitter @charityanas or reach her at